Technology is changing the game for all businesses, and marketers are also finding new ways in which to do their jobs more effectively. Now healthcare marketers are discovering the ways in which they can use technology to identify and engage their target market.
In order to identify the priorities for healthcare marketers in the upcoming year, Affect, a public relations and social media agency specializing in technology, healthcare and professional services, spoke with a panel of senior healt...
The Intel brands is synonymous with the computer chips attested to by the “Intel Inside” tag on hardware. But the company is adapting to today’s computing demands and participating in the advance of artificial intelligence (AI). I spoke with Intel’s chief data scientist Bob Rogers about the company’s direction and the new possibilities opened up by machine learning, deep learning, and transfer learning.
In October, Intel announced that by the end of this year, the Intel Nervana Neural Network...
In today’s hyperconnected world, we are generating and collecting so much data that it is beyond human capability to sift through it all. Indeed, one application of artificial intelligence is identifying patterns and deviations that signal intent on posts. Facebook is using AI in this way to extract value from its own Big Data trove. While that may be applied to a good purpose, it also raises ethical concerns.
With the responsiveness to indications of taste set by Amazon, many sites now offer browsers suggestions for additional items that resemble the style of the item initially selected. Now with the advance of AI and object recognition, it is possible to get that kind of recommendation from an image anywhere, whether it's on a retailer site, a style article, or even something captured on your phone from real life.
The proliferation of fake news couldn't happen without technology. The internet allows anyone, anywhere to spread information -- whether or not it is true. But technology could also help serve as a tool that makes people more aware of which stories are not trustworthy.
True story: one of my social media connections asked for recommendations for reliable new sources and got a few outlets named, though some of us -- myself included -- said that you simply cannot rely wholly on any single source...
Intel's Bob Rogers explains the possibilities that emerge as AI progresses beyond standard machine learning. DeepMind's self-taught Go champion is just the beginning.
DeepMind, the division of the Alphabet conglomerate that is devoted to artificial intelligence, recently announced that its Go-playing AI, called Alpha Go, had evolved into a new iteration it calls AlphaGo Zero. The reason for the zero is that the new version is capable of teaching itself how to win the game from scratch.
“Real time feedback rocks!” wrote one of the participants in the audience to a Periscope presentations by Scott Adams. That observation was prompted not just by the flurry of comments, but by Adams' responses to some of them on the air.
The beauty of live streaming lies the feeling of immediacy and active engagement that is absent in prerecorded programs. That's why live video is gaining popularity in social media. Marketers are taking note and we can expect to see a lot more of it used for b...
VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.
We spoke with Ashley Crowder, VNTANA's CEO and Co-Founder about how brands make themselves stand out – literally – with holograms. It's effective for “any public face where brands trying to engage with consumers in the moment,” she said VNTANA partnered with multiple brands this year at Comic-Con 2017 to bring fans one-of-a-kind hologram experience
Anyone who has read about big data has come across this famous IBM quote: “Every day we create 2.5 quintillion bytes of data—so much that 90 percent of the world's data today has been created in the last two years alone.” What you may not realize, though, is that it was expressed in the context of a 2011 CMO Study.
Already five years ago, CMOs found themselves drowning in data, and the numbers just keep going up, making it a real challenge to put all that data to use.
“Last year we collected eight zettabytes of data, which is an incredible amount of data that is only going to grow,” Seng Sun,
Face it, waste happens. Every supply chain must deal with it. That’s why there are waste management companies and solutions, though they have been hampered by inadequate information flow, which leads to another form of waste – that of time and energy. Now, IoT is enabling smarter solutions, and rapid-application development (RAD) platforms make it faster and easier to implement effective waste management.
UK-based ISB Global, a Value Added Reseller (VAR) of SAP software solutions, is also a S...
Visitors to a site present marketers with a dilemma. Does it pay to pour resources into sending all of them ads, knowing that over 90% will not turn into customers, or do marketers risk losing those who would buy if they did get targeted? In the absence of a crystal ball, marketers can now apply AI solutions to identify which visitors are worth pursuing
Marketers had already been using AI that identifies customer behavior to set up targeted communication for retention with the help of software from companies like Optimove. The Optimove Customer Marketing Cloud consolidates, mines, and models c
Matt Bright, Senior Director of Product and Technical Marketing, Thinfilm, spoke with us about why the “smart” shelves are just the tip of the iceberg in IoT marketing. We're not only talking about delivering marketing messages, but being able to customize and adapt to them and pick up the trail of the customer journey even beyond the buying decision.
Mixed reality experiences began playing an important role in marketing a few years ago. Jason Yim, the CEO of Trigger, “The Mixed Reality Agency™,” explained what makes it so effective.
“On the marketing side, there are two big things that mixed reality can do that others can't,” says Yim. “One is product visualization and the second is the sharing of user-generated social content.”
For all of its impressive effects, marketers have been holding back to some extent from applying mixed reality to their campaigns. That made sense in light of the fact that most people were not equipped to view it properly. But that's set to change by the end of this year.