Ariella Brown
Writing & Editing Engaging Content
I'm a seasoned and versatile writer with tech expertise. #12 at http://www.datasciencecentral.com/profiles/blogs/180-leading-data-science-big-data-and-analytics-bloggers
PROJECTS
DirectMarketingNews
Luxury Marketing For The Digital Age
According to the Deloitte report, “The Great Retail Bifurcation,” premier retailers are also digital retailers, offering their “premier or highly-differentiated products, or experience offerings” online. The report found also that luxury sellers saw the most revenue growth over the past five years.
When it comes to summer vacations, most begin planning online – including those in the luxury market. What many of us do is compare prices for various flight and hotel options on sites like TripAdv...
techopedia
How Crypto Can Help Women Gain More Equal Footing in Business Leadership
Startups are still largely male dominated, and men consistently draw the lion’s share of funding. Drawing on Pitchbook’s figures, Fortune reported that “Female Founders Got 2% of Venture Capital Dollars in 2017.” A shift in the funding paradigm could effect a shift in that ratio, and cryptocurrency may be the way to achieve it.
In an emailed communication, Natalia Karayaneva, the CEO and founder of Propy, a blockchain-powered real estate startup, explained how crypto opens up opportunities fo...
DirectMarketingNews
How AI Models Advance Targeted Marketing
Targeted marketing campaigns need to work with customer sentiment in real-time
In a rapidly moving world, targeted marketing campaigns need to work with customer sentiment in real-time. Marketers need to work with incoming data and adjust their messages accordingly. Data science and machine learning can help marketers make more targeted decisions.
“From building and deploying AI models in near real-time frameworks, to doing something as complex as A/B testing with a number of different AI mod...
adweek.com
How Live Events Can Boost Digital Marketing
The positive impression a brand builds in a live event carries over into more effective digital communication. In this way, the off screen and on screen complement each other perfectly, and the whole marketing strategy becomes greater than the sum of its parts.
techopedia
With Great Progress Comes Great Responsibility
Takeaway: Media consumption is evolving alongside technological advances like artificial intelligence (AI). While we generally embrace progress, we have to also be aware of the downsides of some forms of technology. There is a dark side to AI’s capability when it is used in promoting fake news.
The dark side of technology was among the topics explored at NYC Media Lab’s second Machines + Media conference, which was sponsored and hosted by Bloomberg at its global headquarters in the city on Ma...
allanalytics.com
Driverless cars present ethical challenges
This was the most commented on blog to ever appear on the All Analytics site.
allanalytics.com
Algorithm Predicts Relationship Success
It's not just what you say but how you say it that can indicate whether that romantic relationship is destined to last, and data provides the clues.
adweek.com
The Challenges of Drawing on Digital Data for Customized Communication
Digital platforms open up new opportunities to reach people wherever they are on multiple devices and to pick up reams of data to feed into marketing campaigns. But with thousands of forgettable, repetitive ads coming at people every day, the challenge is not merely to blend into the background noise, but to offer relevant and personalized communication.
The second Adweek Executive Lab, which took place on Tuesday in New York and was sponsored by Tapad, included several discussions about usin...
techopedia
Countering Counterfeit Drugs with Blockchain
Takeaway: Blockchain’s public ledger could be the solution to the problem of counterfeit drugs by tracking all drugs throughout the complete supply chain from raw materials to patients.
The Effects of Counterfeit Drugs
In addition to posing a health risk to patients harmed by placebos or even harmful ingredients in the fake drugs, counterfeits add up to a major loss for the pharmaceutical industry to the tune of hundreds of billions a year. Aside from concerns about harm and loss, new legal r...
telcotransformation.com
AT&T's Gilbert: The Goal of AI Is Automation
Artificial intelligence progression occurs in three steps, according to Mazin Gilbert, vice president of advanced technology at AT&T Labs: building automated systems, implementing automation and hyper-automation that includes advanced analytics and machine learning.
telcotransformation.com
Verizon Takes Multiple Approaches for IoT Security
With great connection comes great vulnerability, which is why security looms large in Verizon's Internet of Things platform.
Verizon has kept a keen eye on security while the company develops its Internet of Things (IoT) platform, which is called ThingSpace. From an investment of nearly a decade ago to exploration of new technologies, and the application of analytics, Verizon is building up tools to secure user connections.
According to recent research by Gartner, worldwide spending on Internet of Things security will increase from $348 million this year to $547 million in 2018.
telcotransformation.com
Bezeq Pilots Smart City Trial
Israeli service provider Bezeq is branching out beyond its telecom roots by booting up a smart city trial that's designed to monitor and manage waste management, pollution sensors, street cams, WiFi, water and energy management solutions.
DirectMarketingNews
Milking AR for Marketing
Eye-catching packaging helps products get noticed. Now they can go beyond attractive shapes and colors. Thanks to technology, they are also now capable of creating interactive experiences with sound and animation to engage consumers.
Uncommon Content
Sex, Lies, and Data Profiles
The title of this blog could have been the title for Seth Stephens-Davidowitz's book Everybody Lies. As he explained in hisinterview with Freankonomics' Stephen Dubner, he knew the title is inaccurate, though he was told that "98% of people lie" wouldn't sell well. In case you were wonder, as I was about the Cretan or Liar's Paradox implied by the title he opted for, he assures the interviewer that he is among the 2% of honest people. But didn't he then lie in the title? And is he really as h...
DirectMarketingNews
Google On Guard Against Ad Blocking
n the conflict between publishers that want to deliver ads to more eyeballs, and the possessors of those eyeballs who try to block them from appearing, Google is presenting itself as the gatekeeper of choice.