Ariella Brown

DirectMarketingNews

Advertising Gets More Inclusive

As brands seek to appeal to an increasingly diverse audience, the images they use have to evolve accordingly.

DirectMarketingNews

AR for Empathy: The Devastation of War

Even before the invention of photography, artists sought to recreate the horrors of war in pictures. Now technology makes it possible to take that rendering a step further, immersing the viewer directly in the experience with the use of AR.
On March 7, the International Committee of the Red Cross (ICRC) announced the release of a free AR app for iOS called “Enter the Room,” The app is the product of a collaboration between ICRC and the French digital innovation agency Nedd, working with Apple...

insights.dice.com

Can You Obtain Certifications for a Blockchain Career?

It’s clear that tech pros in a variety of industries are examining the implications of blockchain. After all, the technology can be leveraged not only for cryptocurrency (i.e., Bitcoin), but everything from “smart” contracts to secure, distributed ledgers. Can developers prove that they have the skills to work with this technology?
(In case you’re joining this tech-industry craze a bit late, here’s a very quick breakdown of how it works. A blockchain is a distributed database that maintains a...

ebnonline.com

Retaining Women in Tech Takes More Than Training

As more and more business and manufacturing processes revolve around technology, the demand for people with the necessary skills is growing. To assure the supply of qualified people filling those positions, we have to stop thinking in terms in terms of stereotypes and clear the way for women to get on board.
The problem is not that women aren’t trained in science, technology, engineering, and mathematics (STEM) fields. “Women have earned 57% of all bachelor's degrees and about half of all sci...

insights.dice.com

Can Blockchain Improve Tech’s Workplace Diversity?

Blockchain is expected to add over $3.1 billion in business value, according to research firm Gartner. But the value proposition could involve more than money: blockchain might lead to a more diverse pipeline of qualified employees.
That’s the mission of STEAMRole, which uses blockchain and its own cryptocurrency (called RoleCoin) for two purposes: providing STEAM-expert role models and a Diverse Talent Pipeline Platform (DTPP) for companies to use in tracking and hiring diverse talent.
Based...

allanalytics.com

Predictive Analytics: Data and Retail Expertise

Predictive analytics have been proving their worth in the retail sector, with examples showing the sector how predictive analytics can blend with industry experience in decision making

DirectMarketingNews

The Ad Blocker Arms Race

An academic study, "Measuring and Disrupting Anti-Ad Blockers Using Differential Execution Analysis," found that in fact, anti-ad blockers are used 52 times more than previously indicated. I contacted one of the leaders of the study, Zhiyun Quian, Assistant Professor at University of California, Riverside, to learn about the persistence of hidden anti-ad blockers.

DirectMarketingNews

The Shop Window Opens a Portal of Possibilities

any of us are window shoppers, but online purchasers. That may be one of the factors in the widely reported decline of retail stores. To flip the situation around, it may be time to transform the shop window from static tableaux into AI-powered interactive displays that extract value from data.

DirectMarketingNews

Add a Dose of AI for Better Health Marketing

I spoke with SVP and general manager of Pulsepoint's health division, Chris Neuner, about how first-party data is combined with AI to uncover insights about the target market for the health industry.

demandgenreport.com

Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.
Ernan Roman, President of ERDM Corp. and author of Voice of the Customer Marketing, stated that customers know the difference between truly tailored and general marketing. He added that resorting to “spray-and-pray blast” marketing can backfire on brands due to the “relationship damage” they generate by showing that they talk ...

allanalytics.com

I’d Like to Thank the Algorithm that Made this Film Possible

Benjamin is the self-chosen name of “the world’s first automated screenwriter,” according to its own Facebook page. Benjamin’s site gives a slightly longer description of the screenwriter as “a self-improving LSTM RNN [Long short-term memory recurrent neural network] machine intelligence trained on human screenplays.”

Benjamin already has written a fil

allanalytics.com

Data-Driven Hiring Takes Command

How do you know that a new hire will work out? Even a perfect resume doesn’t guarantee it because there are many other factors that determine if an individual will be happy and productive at a particular organization. That’s the premise of job matching startup called Ideal.com. It takes in a lot more data from both employee and employer to predict compatibility for sales positions.

allanalytics.com

Why Machine Learning Can Improve Customer Service

AI, chatbots, and customer service

allanalytics.com

Data for Good: Tracking Legislative Influence

If you want to learn about the process of getting a proposed bill passed, you can read the official explanation on a state senate site. It’s remarkably similar to the steps involved for federal legislation, according to the explanation offered to the protagonist of Mr. Smith Goes to Washington. What the explanations don’t reveal, however, are the entities behind the proposed legislation.

The actual authors of proposed legislation don’t sign their names, but they do leave signatures of a sort, the signals of individual style that can be found throughout their written work.