Ariella Brown

Robotics-as-a-Service is becoming increasingly common in warehouses. Thanks to robotics' growing autonomy and affordability, robots are anticipated to become the rule rather than the exception in those contexts by 2025, according to ABI Research.
That prediction is corroborated by Robotics and the Future of Production and Work: “With integration of artificial intelligence (AI) and other improvements in robotics (e.g., better machine vision, better sensors, etc.), robotics promises to see sign...

The answers that Darcy Antonellis, CEO of Vubiquity and Head of Amdocs Media provided to my questions about AI currently plays a key role in both the creation and delivery of entertainment content. Along with other emerging technologies, like AR and VR, it is reshaping both our expectations and the engagement for audiences.

A restored mansion reveals some extremely advanced engineering for the Victorian period, as well as the irony of life and changes of fortune.

Self-driving cars have become technologically feasible. The question now is: are they ethically feasible?

thredUp gives younger feel-good shoppers a fully-digitized thrift shop experience
Convenience, personalization and transparency are the qualities that make online shopping so appealing to customers. Such attributes were not to be found in thrift shops which were favored only by those willing to invest the time in searching through aisles and piles of merchandise in search of something that looked good and fit. But thanks to digitalization, the thrift shop has been reimagined to appeal to the ...

In recent years, AI has been increasingly adopted and applied to everything from assessing beauty to assessing the risk of recidivism. In doing so, it has also upheld standards that support bias and discrimination in several instances.

Takeaway: There is evidence of a persistent problem of bias in AI that could be one of the reasons why we see gendered stereotypes manifested in the female identities associated with AI assistants.

Ever wonder why Alexa is not Alex, which could actually be a nickname for either gender? It’s actually ironic that a company with a name derived from a fierce warrior race of women just fell into the standard practice of casting the helper who takes orders from the user as female.

What's in a Name?...

Provide at least one human option to avoid losing customers
You may have heard that there are two types of people. That is false; there are three. At least that is the case for people’s preferences for interacting with brands.
There are those that are content to do everything through a tech platform and avoid all direct human contact. These are the types of people who avoid going into banks and will always make a beeline for the ATM to get cash or take care of any other kinds of transactions ...

Usually, AI proves very successful when its goals are focused on a single task, like playing a game with clearly defined rules. It’s trying to set up a system to handle greater complexity that has proved elusive for AI. Some researchers believe studying how animals learn can open the way to more comprehensive mastery of tasks for AI.

An appreciation for the cognitive abilities demonstrated by animals is the motivation for the Animal-AI Olympics. As described on its YouTube video, “Instead of ...

The future of AI is not the impressive moonshots but the mundane daily use that we associate with spreadsheets. That’s the take some have about AI’s emergence from rarefied fields to common business use.

How a watch maker is using AR to help market a luxury experience
“What’s your pleasure?” The question that is typically limited to one’s choice of drinks is really what underlies custom-made luxury goods.
For those customers who can afford it, the appeal of luxury purchases is not just a matter of having something that is made specifically for them. Now AR can help them visualize that item, and how it truly reflects the desires at the heart of their lives.
We’ve become familiar with practical...

New research from Elastic Path shows consumers looking past the Wow factor, in search of convenience
Those of us who have grown up watching The Jetsons or even Star Trek were shown a vision of the future in which the tasks of daily life were completely reshaped by technology. Now some of those abilities that were in the realm of science fiction are becoming real possibilities. The question for marketers is: what role should tech be playing in reaching customers?
An eCommerce-focused software ...

What retailers and consumers expect from another busy summer break
Just after the firecrackers fade out on the Fourth of July, marketers shift their tune from the pleasures of summer to anticipating back to school. While the messaging may appear out of sync with the beach season, it’s actually right on target for the majority of shoppers.
Deloitte’s 2019 back-to-school survey anticipates very strong sales at the end of this summer. They anticipate back to school spending to hit $27.8B, or $51...

Rapid testing by Smartly.io aimed at bringing the best optimized creative for every traveler
The travel companies, TUI Belgium and TUI Netherlands, set out to reach more potential customers interested in summer travel vacations through Facebook and Instagram. They knew that video can be very effective in that way, but as their existing video content had not been designed for social, they wanted to find a way to test that the video content they would put out on those channels would prove effec...