Takeaway: Space is not just the final frontier but the frontline for advances in healthcare that are improving lives both on and off-world.
This year, we have increased attention on medical breakthroughs that could help contain and mitigate the effects of COVID-19. Given the reality of the risks in-person, though, it doesn’t make sense to set up an in-person conference.
A brief Zoom meeting is not up to the task of all that has to be covered, so this fall AdvaMed organized The Virtual MedTech...
Do you dream of flying? The founders of NFT do. Their vision is not just of attaining flight but putting it within reach of individuals—and not just wealthy ones.
In the Star Trek Universe, the Prime Directive is often referred to but rarely observed. In our own universe, the Prime Directive can be observed in eCommerce activities that rally around Amazon Prime Day.
Amazon Prime Day has grown so big that it is not a single day but two with weeks of lead-in from not just Amazon but over 250 eCommerce businesses that seek to ride the sales wave generated by the anticipation and attention that builds up around it.
Become the best CRMer you can:
CRM Hack: ...
Note: I served as the ghost writer for the CEO of Zylotech on several occasions. This article was one of them.
A business may have 99 problems, but a lack of data isn’t one of them. All businesses collect data, and many have more than they can manage. The problem they have is a lack of insight.
For businesses today, there’s a major gap between pieces of information and analyses that can drive strategy. With so much to pull together and track, it is literally not humanly possible to stay on top of it all.
Is it better to build one’s own CDP or to purchase something that is already set? The answer does depend on the particular needs of your organization, though in most would be better off buying than building.
CDPs are no longer in the realm of cool tech reserved only for early adopters. The Forbes Insights/Treasure Data report Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors 78 percent were on their way to implementing a CDP or al
The combination of sophisticated consumers and the ability to tap into technology to better track causes and effects is driving a paradigm shift in organizational structures. The strategy required involves an alignment among the marketing, sales, and customer operations departments to form a unified, coherent system known as revenue operations. Businesses have begun to realize that when the departments work in alignment, with all of them pulling the organization towards a common goal, the whole is indeed greater than the sum of the parts.
It’s now fall 2020, time for marketers to take a more inclusive approach for their messaging this season. Not everyone celebrates Halloween, and even those who do are likely to be scaling it back this year.
Halloween is a major occasion for sales in a normal year as close to 70% of Americans, according to Statista, celebrate. Ever think about the 30%+ that don’t?
This is a good year to take them into consideration
See more in https://postfunnel.com/how-to-pick-the-right-pumpkin-for-your-marketing/
No, Edison didn’t invent search engine optimization. But he did excel at tinkering around until he found what worked, and that is what you have to do for SEO.
So are we really going to talk about Edison? Yes. The first lesson of SEO is that the title must match the content because it is the promise you make that the content has to deliver.
You want to build an audience by giving them content that they find so good, they share it. Clickbait always disappoints and so would only be shared by tho...
When it comes to celebrating 50 years, gray flannel just doesn’t cut it, and neither does limiting the status symbol to men
The Range Rover’s golden anniversary called for a celebration and a new suit. Accordingly, the brand collaborated with Henry Poole & Co, located on London’s Savile Row, to create a unique fabric pattern that incorporates the colors of the original 1970 Range Rover: Tuscan Blue, Bahama Gold, and Davos White.
The fabric itself would be woven out of lambswool in Somerset by...
What makes content marketing distinct from other forms of marketing is that its primary goal is to engage your target audience’s interest rather than lead immediately to a call-to-action to buy.. The content can take many forms, and part of planning an effective strategy is selecting the medium that is most likely to capture your audience’s attention.
For example, a kitchenware seller may send out recipes or blogs that offer advice on healthy substitutions to make guilt-free desserts. But it ...
Note: the LinkedIn News team included this article in reporting on schoolcations on September 8, 2020.
Around the country, the calendar has signaled a return to school, but many students are staying home to learn remotely due to lingering concerns about the pandemic. The upside of that situation is a new marketing opportunity for hotels they call “schoolcations.”
Three little words define yearly delight for both parents and marketers: back to school. The challenge this year is defining what that means in practical terms when the persistence of the pandemic prevents us from getting back to normal. Though it’s not marked as an event on a calendar, shopping for back to school ranks right behind holiday shopping. The National Retail Foundation (NRF) calls it “retail’s second biggest spending event of the year.”
That holds true under the old normal and even more so under the new normal. Back to school means a lot more business for eCommerce this year.
Last year Google launched the beta version of Swirl, “an immersive 3D ad format that allows people to interact with an ad in a new way.” On July 9, it announced that it would now be available to all Display & Video 360 customers globally.
The advantage of ads in Swirl is that viewers have more engagement options than just watching a 2D video. They can rotate, zoom, and expand what they see in the ad to highlight particular features and functions of the products shown.
For example, you can rea...
"In the future everybody will be world famous for fifteen minutes," Andy Warhol predicted back in 1968. In the 21st century, though, it’s not about minutes but seconds.
TikTok videos are designed to be short and the original default length for uploading was just 15 seconds. Rivals hoping to capitalize on the popularity of the short video format with music also set their base standard at 15 seconds.
The boom and bust of 2020 for TikTok
The first half of 2020 has been very good fo...
Consumers want that joyful positivity in messaging. That’s very effective marketing!
The cornerstone of TikTok for Business is the key to effectively marketing to Gen Z as identified by the motto, “Don’t Make Ads, Make TikToks.” It’s not just about self-promotion for the platform that has had explosive growth over the past year but about meeting the expectations of a generation that is responsive to marketing that moves it. Not to what feels like an ad.
Draw in Gen Z with creati...