When it comes to celebrating 50 years, gray flannel just doesn’t cut it, and neither does limiting the status symbol to men
The Range Rover’s golden anniversary called for a celebration and a new suit. Accordingly, the brand collaborated with Henry Poole & Co, located on London’s Savile Row, to create a unique fabric pattern that incorporates the colors of the original 1970 Range Rover: Tuscan Blue, Bahama Gold, and Davos White.
The fabric itself would be woven out of lambswool in Somerset by...
What makes content marketing distinct from other forms of marketing is that its primary goal is to engage your target audience’s interest rather than lead immediately to a call-to-action to buy.. The content can take many forms, and part of planning an effective strategy is selecting the medium that is most likely to capture your audience’s attention.
For example, a kitchenware seller may send out recipes or blogs that offer advice on healthy substitutions to make guilt-free desserts. But it ...
Note: the LinkedIn News team included this article in reporting on schoolcations on September 8, 2020.
Around the country, the calendar has signaled a return to school, but many students are staying home to learn remotely due to lingering concerns about the pandemic. The upside of that situation is a new marketing opportunity for hotels they call “schoolcations.”
Three little words define yearly delight for both parents and marketers: back to school. The challenge this year is defining what that means in practical terms when the persistence of the pandemic prevents us from getting back to normal. Though it’s not marked as an event on a calendar, shopping for back to school ranks right behind holiday shopping. The National Retail Foundation (NRF) calls it “retail’s second biggest spending event of the year.”
That holds true under the old normal and even more so under the new normal. Back to school means a lot more business for eCommerce this year.
Last year Google launched the beta version of Swirl, “an immersive 3D ad format that allows people to interact with an ad in a new way.” On July 9, it announced that it would now be available to all Display & Video 360 customers globally.
The advantage of ads in Swirl is that viewers have more engagement options than just watching a 2D video. They can rotate, zoom, and expand what they see in the ad to highlight particular features and functions of the products shown.
For example, you can rea...
"In the future everybody will be world famous for fifteen minutes," Andy Warhol predicted back in 1968. In the 21st century, though, it’s not about minutes but seconds.
TikTok videos are designed to be short and the original default length for uploading was just 15 seconds. Rivals hoping to capitalize on the popularity of the short video format with music also set their base standard at 15 seconds.
The boom and bust of 2020 for TikTok
The first half of 2020 has been very good fo...
Consumers want that joyful positivity in messaging. That’s very effective marketing!
The cornerstone of TikTok for Business is the key to effectively marketing to Gen Z as identified by the motto, “Don’t Make Ads, Make TikToks.” It’s not just about self-promotion for the platform that has had explosive growth over the past year but about meeting the expectations of a generation that is responsive to marketing that moves it. Not to what feels like an ad.
Draw in Gen Z with creati...
Takeaway: When we think of applying tech solutions for crime, the first thing that would spring to mind would be cyber crimes. But advanced analytics and machine learning are now employed as tools by police to identify crimes and criminals.
When we think of applying tech solutions for crime, the first thing that would spring to mind would be cyber crimes. But advanced analytics and machine learning are now employed as tools by police to identify crimes and criminals.
Different tools are used ...
Machine learning is a tool that many organizations use to make predictions. The problem is that some of these decisions reinforce biases. The solution is diversity.
: People use VPNs for a number of reasons, and more of them have begun to use the service now. Daniel Markuson, digital privacy expert at NordVPN, shares insight into how they work and why demand is rising now.
When the pandemic struck in March, businesses had to quickly adjust their marketing strategy from standard spring fare to crisis communication. But now that the post-Memorial Day summer season has begun, customers have grown weary of that refrain. It’s time to get your automated communication on track to deliver what customers want to hear from you now.
Planning a relevant marketing strategy starts with an assessment of where consumers are today. They are at home, for the most part, because v...
Even while other business activity is down, ransomware remains a threat. The biggest mistake people can make is assuming they’re too insignificant to be a target.
Landing a job is not just a matter of mastering the technical skills required. It’s also about proving you’d be a good fit for the company culture. That kind of assessment is the reason for the job interview. In the past, these were all done in-person, with the company representative and the candidate meeting face-to-face in the same room.
With the advent of video technology, though, it’s become possible to overcome challenges of distance with virtual face-to-face meetings in live chat. Now, ...