Memorial Day is just a page away on the calendar. Get ready to deliver on the summer sales they’ll be looking for.
Smart marketers don’t wait until the end of May to post their Memorial Day sales, though. They know that shoppers start looking for that seasonal merchandise a good month in advance and prepare accordingly.
Anticipating the search
According to Google Trends, last year searches for Memorial Day content started to climb at the beginning of May and hit the peak level on May 24-30.
The combination of sophisticated consumers and the ability to tap into technology to better track causes and effects is driving a paradigm shift in organizational structures. The strategy required involves an alignment among the marketing, sales, and customer operations departments to form a unified, coherent system known as revenue operations. Businesses have begun to realize that when the departments work in alignment, with all of them pulling the organization towards a common goal, the whole is indeed greater than the sum of the parts.
The ZDP approach provides marketers with the information they need to deliver highly personalized messaging and offers to customers
What’s in this article:
As privacy grows increasingly important and tracking becomes increasingly limited, zero-party data (ZPD) is on the rise
Those who use zero-party data well will be ready to deliver relevant and personalized marketing without violating customers’ privacy
Data-driven marketing has always focused on getting as much information on your customer...
What’s in this article:
To market effectively, you can’t just stick with what worked in the past; you have to use what works now
70% of customers consider texting a good way for businesses to be in touch with them
Complying with the legal requirements for SMS is not really more difficult than complying with them for email, but consent is required
Direct communication with customers has evolved from direct mail that may be opened in days to email that may be opened in hours to texts that are m...
"What does a woman want?" That question perplexed the father of modern psychology, Sigmund Freud.
That question perplexed that father of modern psychology, Sigmund Freud. It continues to puzzle marketers today, as we saw in What Women Want to See in Ads.
The truth is that the answer was set out well over 500 years ago in one of the legendary knight stories, The Wedding of Sir Gawain and Dame Ragnell: Spoiler alert: when the knight was given the choice of having his otherwise hideous-looking wife beautiful at night or during the day, he lets her make that decision and was rewarded with be
With AI-powered automation, marketing becomes faster and more data-driven, which makes it more targeted and more effective
Marketing is always more effective when it is more targeted. As a result of integrating data and algorithms, marketers are now able to deliver a personalized customer experience at scale.
“By enhancing the customer experience, retailers can unleash entirely new approaches to customer engagement and interaction. With intelligent automation, they can identify customers’ ant...
Less is more lies at the heart of targeted marketing. You do not bombard your audience with constant messages like throwing so much spaghetti at a wall hoping some strands will stick.
That approach is what's called "spray and pray" and shows a lack of true insight into your target market and what makes them people tick. The more intelligent approach is one that delivers data-driven relevance.
ComputerGear launched in 1993 with an idea of selling funny computer-related shirts. As the product line grew to various products associated with STEM, so did its customer base. Its motto is “Celebrate science,” and it sends out catalogs to customers around the country. While it has been growing steadily, making it through the pandemic required adaptive skills and marketing. It not only survived but thrived with impressive growth in sales, thanks to Remarkety.
Adaptive marketing ...
Customers today are interacting with companies on a variety of channels, frequently zigzagging between them before converting.
As such, it’s become more pertinent than ever for organizations to ensure that the wealth of customer data they are receiving on all touchpoints is stored and integrated effectively in order to prevent data silos.
To centralize customer data in one place, many organizations turn to a customer data platform (CDP) as a solution.
What is a CDP?
A customer data platform (...
At Temberton Analytics, we’ve seen how building and implementing Customer Data Platforms (CDPs) has yielded a wealth of benefits for our clients.
What is a CDP? A CDP is a software that collects and organizes real-time customer data across a variety of first-, second-, and third- party touch points and organizes the data into individual, 360-degree customer profiles.
With the holistic view of individual customer data that a CDP offers, marketers are then able to see a clear picture of who the...
This is the age of big data: making data-driven decisions entails not just gathering all the relevant points of information, which requires breaking through silos, but also applying the right analysis
to extract value from it and act on it.
Finding valuable insight is not a question of integrating as much data as possible, but of finding the right data as well as the connections that reveal its points of relevance. The right data is pertinent, precise, and clearly identified. That’s where ana...
There’s no doubt about it: bad data is bad for business. Data quality impacts business performance, with low quality data leading to problems such as lackluster customer service, needless marketing spend, and poor decision-making. The explosive growth of data in 2021 is only making the problems surrounding poor data quality more apparent.
While you likely understand that your business needs high data quality for the advanced analytics and reporting necessary for making critical, strategic dec...
A story that ProPublica copublished with the New York Times declared the dark side of social media targeting for job applicants -- age discrimination. Facebook is designed to give direct access to a precisely targeted population, including those within a specified age bracket. That means ads for employment may be directed only to potential candidates below a "certain age," and that could be both ethically and legally problematic.