Even though Labor Day is a month-and-a-half away, it’s already back-to-school season for these brands! Here’s what you should know
The Coupon Dynamic
Every marketer knows that one sure-fire way to grab customers’ attention and motivate them to complete a purchase by offering a coupon. Online coupon usage has been growing steadily in the United States over the past several years, rising from 126.8 million in 2015 to 145.3 million in 2021, according to Statista estimates.
But not all coupons function the same way. Some are set up like traditional paper coupons that give the same offer to everyone. Those are called static coupons.
Dynamic coupons, in contrast, can be personalized with different "unique" coupon codes
I wrote this article for Remarkety, and it was published under the name of the cofounder on July 18, 2021 here https://www.remarkety.com/blog/omnichannel-drives-and-optimizes/
All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.
To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy.
This article was published on Remarkety's blog in 2021.
Historically, gifts of jewelry, flowers, chocolates and dinners made up the bulk of spending for Valentine’s Day, though likely we will be seeing some shifts in spending patterns for 2021. Many of the experiences that were popular in previous years, like dining out, seeing a show, or even going to a movie are still off the table in some areas or being avoided by those who remain cautious due to COVID19 concerns.
That’s good news for e-commerce because that share of the total spends that exceeded $27 billion last year can be redirecte
Online spending to jump for back-to-school
A 5.5% bump over 2020 in retail sales in the United States in the back-to-school period spanning July 15 through September 6 back-to-school period compared to 2020 is predicted by Mastercard SpendingPulse™.
“This back-to-school season will be defined by choice as online sales remain robust, brick and mortar browsing regains momentum and strong promotions help retailers compete for shoppers’ wallets,” declared Steve Sadove, senior advisor for Mastercard.
This article was published on the Remarkety blog on June 20, 2021.
The lifetime value of customers (LTV) is due to repeat business that offers steady returns. Data reveals that acquiring new customers can cost five times more than retaining an existing customer. That’s why it’s important to retain your customers and find ways to bring back those who have become inactive.
This article was published on the Remarkety blog on March 10, 2021
This article was published on Remarkety's blog, April 2021
Knowing how to make, buy and sell non-fungible tokens is all the rage, but make sure you take the time to educate yourself before jumping in.
Some non-fungible tokens (NFTs) have sold for millions of dollars, and experts expect the market will exceed the billion dollar mark by a couple of hundred million within 2021. What is this thing that is creating new markets and has captured the attention of creators, collectors, and crypto-enthusiasts?
An NFT is a specific type of digital asset. The to...
Discover how new opportunities for brands arise as more generations start tuning into the popular social network
What’s in this article:
TikTok’s reach expanded even more throughout 2020 when most people increased their consumption of content on screens
While it still retains a Gen Z focus, TikTok’s explosive growth during the pandemic “put it on the radar” of brands beyond other target markets
When we think of TikTok marketing, we picture content designed to appeal to Gen Z. That still holds...
What’s in this article:
Audio platforms have exploded over the past year – Clubhouse is one of the best-known names
Clubhouse allows brands to connect with their customer through the engaging power of live events on a virtual platform that keeps the focus on the content of the words and ideas rather than looking good on the screen
With so many social media platforms out there, how do you select which one is a good fit for your B2C brand? The answer is the one that delivers an engaged audience...