Ariella Brown
For Engaging & Solid Content
Blogging since 2005. Included among 180 leading data science, big data and analytics bloggers http://www.datasciencecentral.com/profiles/blogs/top-data-science-bloggers
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Ariella Brown's stories for
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allanalytics.com
Machine Learning Taps Power of Curiosity
s data analytics become increasingly driven by artificial intelligence (AI), researchers search for a way to drive machine learning. The key ingredient its future development may be a dash of curiosity.
CIO Insight
Public Cloud Helps Global Firm Grow Its Business
Public Cloud Helps Global Firm Grow Its Business
allanalytics.com
Why Machine Learning Can Improve Customer Service
AI is changing our everyday interactions. What once required a human rep can now be handled by a virtual assistant whose programming allows customer problems to be solved more quickly.
DirectMarketingNews
AI Makes Visual Intelligence Possible - DMN
AI Makes Visual Intelligence Possible - DMN
allanalytics.com
AI, Machine Learning Power Transformation
As big data continues to grow, extracting value from it calls for new tools. Increasingly, businesses that rely on data to drive decisions are applying AI to surface actionable insight quickly and accurately.
Finding innovative solutions to the problems raised in data analytics, particularly with respect to adapting machine learning to credit scores, is what they've been working on for the past six years at Experian's DataLabs. The EVP and Global Head of the labs, Eric Haller, spoke to All Analytic about the new direction for predictive modeling.
Baseline
Benefits of Predictive and Anticipatory Analytics
Recent developments in the anticipatory analytics space fuel a business solution Dun & Bradstreet refers to as "material change"—the ability to identify "the caterpillars that will turn into butterflies," Basu says.
Baseline
Software Helps a Nonprofit Bring Music to Patients
Software Helps a Nonprofit Bring Music to Patients
ibm.com
Using targeted marketing to improve the shopping experience
Over the past decade and a half, successful web retailers have been able to tailor their marketing toward the individual consumer, providing a level of personalization all shoppers—both offline and on—have come to expect as standard across the industry.
Shoppers have come to expect the tailored marketing that algorithms can deliver to them when shopping online in physical stores. However, that kind of personalization is only possible with sales staff that knows the customer and the merchandise very well.
DirectMarketingNews
A.I. Informs Personalization for Starbucks
“Would you like fries with that?” That one-size-fits-all recommendation was about as far as upselling at the point of sale used to go. Starbucks has come a long way from that with marketing powered by data — and AI. It's marketing that is uniquely tailored to the behaviors, preferences, and context of each customer.
ebnonline.com
EBN -HP Supply Chain Leads the Call for Recycling Transparency
Reduce, reuse, recycle. That’s the mantra of sustainability, and some of us commit to it by bringing in our waste for recycling. Unfortunately, what gets dropped off in those receptacles doesn’t always end up being dismantled and reassembled the way we imagined.
DirectMarketingNews
What Apple's AR Venture Means for Marketers - DMN
What Apple's AR Venture Means for Marketers - DMN
campaignlive.com
Why marketers heart video for Valentine's Day | Campaign US
Why marketers heart video for Valentine's Day | Cam...