A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation
Make it fun for your customers, and they’ll love you for it.
This marriage of fashion
and AI signals possibilities for shoppers.
Alibaba recently demonstrated the
difference it could make with record
sales for this year’s Single’s Day in China.
My article was selected for inclusion in this eBook entitled WHAT’S NEXT IN HIGH-TECH
RETAIL? on pp. 6-7 see http://creative.acbusinessmedia.com.s3.amazonaws.com/DMN/DMN%20EBOOKS/InfogroupRetail_WBR_0218.pdf
Even though Labor Day is a month-and-a-half away, it’s already back-to-school season for these brands! Here’s what you should know
The Coupon Dynamic
Every marketer knows that one sure-fire way to grab customers’ attention and motivate them to complete a purchase by offering a coupon. Online coupon usage has been growing steadily in the United States over the past several years, rising from 126.8 million in 2015 to 145.3 million in 2021, according to Statista estimates.
But not all coupons function the same way. Some are set up like traditional paper coupons that give the same offer to everyone. Those are called static coupons.
Dynamic coupons, in contrast, can be personalized with different "unique" coupon codes
I wrote this article for Remarkety, and it was published under the name of the cofounder on July 18, 2021 here https://www.remarkety.com/blog/omnichannel-drives-and-optimizes/
All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.
To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy.
This article was published on Remarkety's blog in 2021.
Historically, gifts of jewelry, flowers, chocolates and dinners made up the bulk of spending for Valentine’s Day, though likely we will be seeing some shifts in spending patterns for 2021. Many of the experiences that were popular in previous years, like dining out, seeing a show, or even going to a movie are still off the table in some areas or being avoided by those who remain cautious due to COVID19 concerns.
That’s good news for e-commerce because that share of the total spends that exceeded $27 billion last year can be redirecte
Online spending to jump for back-to-school
A 5.5% bump over 2020 in retail sales in the United States in the back-to-school period spanning July 15 through September 6 back-to-school period compared to 2020 is predicted by Mastercard SpendingPulse™.
“This back-to-school season will be defined by choice as online sales remain robust, brick and mortar browsing regains momentum and strong promotions help retailers compete for shoppers’ wallets,” declared Steve Sadove, senior advisor for Mastercard.
This article was published on the Remarkety blog on June 20, 2021.
The lifetime value of customers (LTV) is due to repeat business that offers steady returns. Data reveals that acquiring new customers can cost five times more than retaining an existing customer. That’s why it’s important to retain your customers and find ways to bring back those who have become inactive.
This article was published on the Remarkety blog on March 10, 2021
This article was published on Remarkety's blog, April 2021