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Blogging since 2005. Included among 180 leading data science, big data and analytics bloggers http://www.datasciencecentral.com/profiles/blogs/top-data-science-bloggers

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DirectMarketingNews

AR Takes Off on Facebook - DMN

AR Takes Off on Facebook - DMN

Gadottweet article
DirectMarketingNews

Marketing Goes Live - DMN

Marketing Goes Live - DMN

ebnonline.com

EBN -HP Supply Chain Leads the Call for Recycling Transparency

Reduce, reuse, recycle. That’s the mantra of sustainability, and some of us commit to it by bringing in our waste for recycling. Unfortunately, what gets dropped off in those receptacles doesn’t always end up being dismantled and reassembled the way we imagined.

DirectMarketingNews

What Apple's AR Venture Means for Marketers - DMN

What Apple's AR Venture Means for Marketers - DMN

Butterflydahlia article
Baseline

Benefits of Predictive and Anticipatory Analytics

Recent developments in the anticipatory analytics space fuel a business solution Dun & Bradstreet refers to as "material change"—the ability to identify "the caterpillars that will turn into butterflies," Basu says.

DirectMarketingNews

Video Gets Interactive - DMN

Video Gets Interactive - DMN

campaignlive.com

Why marketers heart video for Valentine's Day | Campaign US

Why marketers heart video for Valentine's Day | Cam...

Music article
Baseline

Software Helps a Nonprofit Bring Music to Patients

Software Helps a Nonprofit Bring Music to Patients

campaignlive.com

The future of smart billboards | Campaign US

The future of smart billboards | Campaign US

Apple foxconn logo article
ebnonline.com

Foxconn Factory Potentially U.S. Bound

If there’s any lesson we should have learned from our presidential election, it’s that we should not jump to conclusions based on our own possibly faulty assumptions. So I’ll stick to facts and avoid speculation about the report that Foxconn, a major supplier to Apple, is considering a $7 billion factory in the United States.

Harley davidson sales co article
Baseline

Harley-Davidson Boosts Digital Marketing With AI

Pic from Boston Public Library (Flickr: Harley-Davidson Sales Co.) [Public domain], via Wikimedia Commons"

Starbucksoffice 1828123  340 article
DirectMarketingNews

A.I. Informs Personalization for Starbucks

“Would you like fries with that?” That one-size-fits-all recommendation was about as far as upselling at the point of sale used to go. Starbucks has come a long way from that with marketing powered by data — and AI. It's marketing that is uniquely tailored to the behaviors, preferences, and context of each customer.

Hitechshopping article
ibm.com

Using targeted marketing to improve the shopping experience

Over the past decade and a half, successful web retailers have been able to tailor their marketing toward the individual consumer, providing a level of personalization all shoppers—both offline and on—have come to expect as standard across the industry.
Shoppers have come to expect the tailored marketing that algorithms can deliver to them when shopping online in physical stores. However, that kind of personalization is only possible with sales staff that knows the customer and the merchandise very well.

Whowhatwhen article
Level 343

Key Questions for Content Marketing

Engagement is what we’re all after, particularly when we publish online and hope to get likes, pluses, comments, and shares. When planning what to include in a piece intended to serve as content marketing consider: who, how, what, which, where, when, and why.

allanalytics.com

I’d Like to Thank the Algorithm that Made this Film Possible

Just under a year ago, I wrote about algorithms producing producing rap lyrics and said, “Perhaps the next project will be an algorithm that produces films.” In fact, that project has arrived, and its name is Benjamin (formerly known as Jetson).

Benjamin is the self-chosen name of “the world’s first automated screenwriter,” according to its own Facebook page. Benjamin’s site gives a slightly longer description of the screenwriter as “a self-improving LSTM RNN [Long short-term memory recurrent neural network] machine intelligence trained on human screenplays.”

Benjamin already has written a film entitled “Sunspring” with some prompting from Ross Goodwin, “creative technologist, artist, hacker, data scientist,” and the filmmaker Oscar Sharp. To qualify for the Sci-Fi London 48 Hour Film Challenge, the entire film was made from start to finish in just 48 hours with three human actors playing the roles.

It is available for your viewing pleasure on YouTube.