Ariella Brown
Writing & Editing Engaging Content
I'm a seasoned and versatile writer with tech expertise. #12 at http://www.datasciencecentral.com/profiles/blogs/180-leading-data-science-big-data-and-analytics-bloggers
cfo.com
Is Digital Currency Catching On?
American businesses are rarely strictly American any more. A recent Bank of America Merrill Lynch CFO Outlook found that the majority of American CFOs said their businesses had some foreign operations. Alastair Borthwick, head of Global Commercial Banking at Bank of America Merrill Lynch, observed that these companies confront many challenges — including accessing capital, managing risk, maximizing cash, and increasing efficiency — that may require “a wide range of financial solutions.” Bitco...
DirectMarketingNews
A.I. Informs Personalization for Starbucks
“Would you like fries with that?” That one-size-fits-all recommendation was about as far as upselling at the point of sale used to go. Starbucks has come a long way from that with marketing powered by data — and AI. It’s marketing that is uniquely tailored to the behaviors, preferences, and context of each customer.
https://www.dmnews.com/ai-informs-personalization-for-starbucks/
techopedia
11 Quotes About AI That'll Make You Think
Key Takeaways
The advance of AI is inevitable, and what that translates into for humanity is not altogether clear. Some believe we can look forward to a great future, while others think it means we are on the path to being supplanted by our robotic overlords. The third perspective is one that is aware of risks but considers them to be manageable.
Source: Lin Shao Hua/Dreamstime.com
We hear a lot about artificial intelligence (AI) and its transformative potential. What that means for the futur...
zylotech.com
This is the age of revenue operations
Instead of envisioning revenue ops as something that stands on static pillars, it makes
more sense to picture it as a moving vehicle. Accordingly, the four teams each serve as
the wheels that all need to be oriented in the same direction to drive the revenue ops
bus forward. The key to pulling these all together and aligning sales, marketing, and
customer success operations is to have them all centered around the customer.
However, to get everything heading in the right direction, you need to START the bus,
which entails the following:
Strategy -- initiating resource planning ...
techopedia
Minding the Gender Gap: 10 Facts about Women in Tech
Assessing the state of women in tech does present a kind of half-full – or more precisely quarter-full – glass perspective. There is definitely still a marked gap in terms of representation in the field and even pay. However, there are also signs of movement in the right direction. So while we do mind the gap, we should also look at what works to narrow it down.
techopedia
Surveillance Capitalism: How Big Brother Came Home in the Last Decade
As we increasingly use devices, we bring ourselves under surveillance. That new reality raises concerns.
techopedia
What Hyperautomation Can Achieve
When Gartner named hyperautomation as a top strategic tech trend for 2021, the burgeoning technology got evenhotter. When it results in increased ROI and productivity through the roof, it's not hard to see why.
techopedia
NFTs Explained: How to Make, Buy and Sell Non-Fungible tokens
Some non-fungible tokens (NFTs) have sold for millions of dollars, and experts expect the market will exceed the billion dollar mark by a couple of hundred million within 2021. What is this thing that is creating new markets and has captured the attention of creators, collectors, and crypto-enthusiasts?
An NFT is a specific type of digital asset. The token refers to a virtual entity. Cryptocurrency like Bitcoin and Ethereum are examples of tokens. However, cryptocurrency is by definition fungible,
techopedia
Data Catalogs and the Maturation of the Machine Learning Market
Key Takeaways
The MLDC market is growing, and enterprises seeking to effectively leverage big data with machine learning should be aware of the top names in the field and their individual rankings.
Source: Nmedia/Dreamstime.com
This is the age of big data. We get inundated with information, and businesses find it a challenge to manage and extract the value from it.
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Today's flow of big data entails not just volume, variety and velocity, but also complexity. As identified by SAS i...
techopedia
Gaming, Fashion, Music: The Metaverse Across Industries
The metaverse could function as a meeting place and as a marketplace without boundaries; but for now it's more of a disjointed collection of brave new worlds. This article takes a deep dive into the history, current use, and possible future of the metaverse. URL https://www.techopedia.com/gaming-fashion-music-the-metaverse-across-industries/2/34683
techopedia
Advanced Analytics: Police Tools Combating Crime
KEY TAKEAWAYS
When we think of applying tech solutions for crime, the first thing that would spring to mind would be cyber crimes. But advanced analytics and machine learning are now employed as tools by police to identify crimes and criminals.
DirectMarketingNews
B2B Marketing: Who’s Your Hero?
While marketers realize that engagement and trust form the core of the relationship with customers in the B2C space, some still fail to bring that realization over to their B2B clients. That is why B2B marketing has some catching up to do in meeting their prospects’ informational and emotional needs. Those who do will succeed in exceeding expectations, which gives them a significant advantage over the competition to gain attention and retain loyalty.
Recently I spoke with Ken Rutsky, author of "Launching to Leading"
URLhttps://www.dmnews.com/b2b-marketing-whos-your-hero/
techopedia
The Way We Buy Now: The ABCs of BNPL
Digital technology and integrations between banks, fintech, and retailers are not just changing the how but when of payments. As a result, the way consumers pay for their purchases includes an increasingly popular option called buy now, pay later (BNPL).
URL https://www.techopedia.com/the-way-we-buy-now-the-abcs-of-bnpl/2/34795
DirectMarketingNews
How B2B Content Marketing Works
ontent has always played a role in B2B marketing strategy. However, it used to be devoted primarily to long form content. Now, taking a cue from what has been proven effective in the B2C space, more B2B businesses are adopting or planning to add on more short form content, including videos.
techopedia
Occupational Hazard: The Pitfall of Automation (2023 post)
Automation is nothing new, but giving total control over to an automated system carries potential risks. Augmented intelligence is a more humane approach than artificial intelligence.