Associating your brand with a podcast that your target market loves will lead to warmer feelings and stronger relationships with your customers
What’s in this article:
Brands that want to strengthen their relationship with their customers are discovering the medium of podcasts.
Podcasts have proven effective for targeting audiences, engaging their attention, and converting customers.
Purchase intent rises significantly for podcast listeners as it captures their attention even when TV, radio, ...
In the beginning, there was Bitcoin, then came Ripple, and then Ethereum. Along the way, many others came and went as cryptocurrency and blockchain protocols moved from the fringe to the mainstream, but these are still arguably the top three.
Cryptocurrency shares the fundamental definition of all forms of money: it is a medium of exchange, a measure of value, and a store of value. What sets it apart from fiat currency, though, is the following:
It has no physical form and exists solely as a ...
Podcasts, which are becoming increasingly important as a journalistic medium, have generally been male-dominated. But the medium is getting more diverse, thanks in part to a new podcasting studio dedicated to giving women a voice.
Raina Penchansky, founder and CEO of Digital Brand Architects, (DBA), a digital talent management and social media marketing firm, spoke to me about her company’s latest endeavor, the recently launched Dear Media (DM).
posted Jan. 3, 2019 at https://www.dmnews.com/marketing-channels/article/21039251/giving-women-a-voice
Conversion rate optimization (CRO) is the term for what marketers do to determine which versions of landing pages or sites yield the best conversion rate. The conversion itself depends on the specific goals in place, the call to action (CTA).
The conversion for an e-commerce site is usually completing a purchase. But it can also be just getting that customer to take the first step on the purchase journey. In such cases, the goal may just be having the prospective customer indicate some level ...
Apps that track phone user activity for more targeted marketing will now have to get permission from iPhone and iPad users.
The full impact of this new privacy protection feature was only supposed to emerge in 2021. However, MacRumors reported that the prompt for user consent on such apps have been appearing as early as September 2020 when the iOS 14 launched.
But now that we are in 2021, there is new concern about the impact this will have on platforms that rely on collecting user data. It’s...
If there’s one takeaway from 2020 that businesses need to learn, it’s that you really never know what will happen. Yet those businesses that were agile enough to adapt to changing demands and circumstances were able not just to survive but thrive.
That was the case for many e-commerce businesses. The successes had the advantage of digital tools like the Remarkety platform. It empowers businesses to tap into the 5 key marketing trends for 2021.
(Article posted on Jan. 11, 2021 at https://www.remarkety.com/2021-retail-trends)
When you can’t draw customers into your store, you need to meet customers where they are to succeed and grow
The pandemic has been hard on everyone, and most businesses took a major hit. Yet some businesses managed to not just survive but even to thrive. The secret to their success was pivoting from standard retail models to D2C (direct to consumer) models.
According to Statista, D2C e-commerce sales were predicted to hit 17.75 billion U.S. dollars in 2020, a substantial increase over the 14....
I assembled these 11 quotes for Techopedia back in early 2019. At the end of 2020, I was asked to put together a whole new set that has displaced the original one under the same URL: https://www.techopedia.com/11-quotes-about-ai-thatll-make-you-think/2/33718 You can click that to see the new version. This post preserves the original quotes that are timeless and still relevant, particularly the last one that is misquoted in almost every other list of quotes.
Takeaway: The advance of AI is inev...
We tend to think of analytics as something that has come into fashion recently, but it has played a
crucial role in shaping the dairy industry from the middle of the last century.
Avoid this mistake
One of the most common mistakes found in marketing is measuring success strictly in terms of new customers acquired rather than looking at sales coming through old customers. This leads to businesses offering promotions only for new customers, letting the old customers know they are taken for granted.
Article was published on Dec. 29, 2020 at https://www.remarkety.com/marketing-automation-reward-customers-retention-2020
Just about every business website has some form of chatbot now, though their level of usefulness does vary. The right chatbot can give your customers a great experience and improve your operational efficiency. But the wrong ones may frustrate customers and cost you business.
The key? Make sure you’re aware of your options and the user experience before committing to any solution.
Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to p...
Video delivers the experience that most customers prefer, which makes it a must-have for marketing.
Authenticity, storytelling, engagement. These are all terms that marketers now attempt to incorporate into their campaign strategies to really connect with and motivate audiences.
All those are attainable with good video content. That is what makes it your secret weapon for engaging your audience.
Hand someone a whitepaper, and you have to pay them to read it. But everyone enjoys a good story. ...
ust as Amazon’s recommendations for books and products or Netflix’s recommendations for movies are tailored for them, they expect their marketing messages to reflect their taste and personality. That’s where AI and ML come into play.
Published September 3, 2013 CFO.com https://www.cfo.com/it-value/2013/09/is-digital-currency-catching-on/
Is Digital Currency Catching On?
It will take time for CFOs to accept alternative electronic money systems like Bitcoin.
American businesses are rarely strictly American any more. A recent Bank of America Merrill Lynch CFO Outlook found that the majority of American CFOs said their businesses had some foreign operations. Alastair Borthwick, head of Global Commercial Banking at Bank of America Merrill Lynch, observed that these companies confront many challenges — including accessing ca
Without the “auto” capability, a data
scientist familiar with both the kind of data that is drawn on and the type of model that would best work for the
business purpose would have to be involved in determining the approach that yields the most accurate results.
The result of that new ability for AI to self-train is that more businesses can tap into the benefits of machine
learning without having to set aside the resources for a data science team that had been required for such an