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Butterflydahlia article
Baseline

Benefits of Predictive and Anticipatory Analytics

Recent developments in the anticipatory analytics space fuel a business solution Dun & Bradstreet refers to as "material change"—the ability to identify "the caterpillars that will turn into butterflies," Basu says.

DirectMarketingNews

Video Gets Interactive - DMN

Video Gets Interactive - DMN

campaignlive.com

Why marketers heart video for Valentine's Day | Campaign US

Why marketers heart video for Valentine's Day | Cam...

Gadottweet article
DirectMarketingNews

Marketing Goes Live - DMN

Marketing Goes Live - DMN

Music article
Baseline

Software Helps a Nonprofit Bring Music to Patients

Software Helps a Nonprofit Bring Music to Patients

campaignlive.com

The future of smart billboards | Campaign US

The future of smart billboards | Campaign US

Apple foxconn logo article
ebnonline.com

Foxconn Factory Potentially U.S. Bound

If there’s any lesson we should have learned from our presidential election, it’s that we should not jump to conclusions based on our own possibly faulty assumptions. So I’ll stick to facts and avoid speculation about the report that Foxconn, a major supplier to Apple, is considering a $7 billion factory in the United States.

Harley davidson sales co article
Baseline

Harley-Davidson Boosts Digital Marketing With AI

Pic from Boston Public Library (Flickr: Harley-Davidson Sales Co.) [Public domain], via Wikimedia Commons"

Starbucksoffice 1828123  340 article
DirectMarketingNews

A.I. Informs Personalization for Starbucks

“Would you like fries with that?” That one-size-fits-all recommendation was about as far as upselling at the point of sale used to go. Starbucks has come a long way from that with marketing powered by data — and AI. It's marketing that is uniquely tailored to the behaviors, preferences, and context of each customer.

Hitechshopping article
ibm.com

Using targeted marketing to improve the shopping experience

Over the past decade and a half, successful web retailers have been able to tailor their marketing toward the individual consumer, providing a level of personalization all shoppers—both offline and on—have come to expect as standard across the industry.
Shoppers have come to expect the tailored marketing that algorithms can deliver to them when shopping online in physical stores. However, that kind of personalization is only possible with sales staff that knows the customer and the merchandise very well.

Whowhatwhen article
Level 343

Key Questions for Content Marketing

Engagement is what we’re all after, particularly when we publish online and hope to get likes, pluses, comments, and shares. When planning what to include in a piece intended to serve as content marketing consider: who, how, what, which, where, when, and why.

allanalytics.com

I’d Like to Thank the Algorithm that Made this Film Possible

Just under a year ago, I wrote about algorithms producing producing rap lyrics and said, “Perhaps the next project will be an algorithm that produces films.” In fact, that project has arrived, and its name is Benjamin (formerly known as Jetson).

Benjamin is the self-chosen name of “the world’s first automated screenwriter,” according to its own Facebook page. Benjamin’s site gives a slightly longer description of the screenwriter as “a self-improving LSTM RNN [Long short-term memory recurrent neural network] machine intelligence trained on human screenplays.”

Benjamin already has written a film entitled “Sunspring” with some prompting from Ross Goodwin, “creative technologist, artist, hacker, data scientist,” and the filmmaker Oscar Sharp. To qualify for the Sci-Fi London 48 Hour Film Challenge, the entire film was made from start to finish in just 48 hours with three human actors playing the roles.

It is available for your viewing pleasure on YouTube.

ischoolonline.syr.edu

The Rising Demand for Information Managers

Today’s information managers not only compile data but also understand how to match data to different business needs to create value. They build an essential bridge between business and technology that makes it possible for C-suite executives to make data-driven decisions.

Mr smith goes to washington 61079 1280x800 article
allanalytics.com

Data for Good: Tracking Legislative Influence

If you want to learn about the process of getting a proposed bill passed, you can read the official explanation on a state senate site. It’s remarkably similar to the steps involved for federal legislation, according to the explanation offered to the protagonist of Mr. Smith Goes to Washington. What the explanations don’t reveal, however, are the entities behind the proposed legislation.

The actual authors of proposed legislation don’t sign their names, but they do leave signatures of a sort, the signals of individual style that can be found throughout their written work. All it takes is reading through thousands of proposed bills to find the textual clues that link bills to the same source. The only drawback is coming up with the time it takes for humans to read through it all. But this is one problem that technology can solve.

Brooklyngrassroof article
UBM Future Cities

Green roofs make greener buildings in New York

What could be a more fitting setting for green design than a botanical garden? Or, in the case of New York City, two gardens that went for the gold -- and platinum -- standards by going green from the roof down.