Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.
Ernan Roman, President of ERDM Corp. and author of Voice of the Customer Marketing, stated that customers know the difference between truly tailored and general marketing. He added that resorting to “spray-and-pray blast” marketing can backfire on brands due to the “relationship damage” they generate by showing that they talk ...
Most of us have heard of DeepBlue, the computer that harnessed artificial intelligence to beat a chess champion back in 1997. Now there’s DeepBeat, a machine learning algorithm that raps.
Algorithms that compose are not new. In fact, services like Narrative Science replace authors with algorithms that can extract the story told by data and present it in various narrative forms, according to its intended audience. But that was more of a business application without demands for rhyme and rhythm that are required for rap.
That was the challenge that Eric Malmi set for himself at the University o
Benjamin is the self-chosen name of “the world’s first automated screenwriter,” according to its own Facebook page. Benjamin’s site gives a slightly longer description of the screenwriter as “a self-improving LSTM RNN [Long short-term memory recurrent neural network] machine intelligence trained on human screenplays.”
Benjamin already has written a fil
How do you know that a new hire will work out? Even a perfect resume doesn’t guarantee it because there are many other factors that determine if an individual will be happy and productive at a particular organization. That’s the premise of job matching startup called Ideal.com. It takes in a lot more data from both employee and employer to predict compatibility for sales positions.
If you want to learn about the process of getting a proposed bill passed, you can read the official explanation on a state senate site. It’s remarkably similar to the steps involved for federal legislation, according to the explanation offered to the protagonist of Mr. Smith Goes to Washington. What the explanations don’t reveal, however, are the entities behind the proposed legislation.
The actual authors of proposed legislation don’t sign their names, but they do leave signatures of a sort, the signals of individual style that can be found throughout their written work.
As any online publisher or even blogger knows, reader comments are a great sign of engagement. But the comments also open up the possibility for spam and verbal abuse. Consequently, many publishers restrict comments or keep them on hold until a human moderator can assess whether or not they should be posted. Now AI can help speed up that process tremendously.
The problem with human moderators is that they have human limitations that cannot keep up with a huge influx of comments. That was the problem the New York Times faced in balancing reader comments demand with an editorial standard of civ
s data analytics become increasingly driven by artificial intelligence (AI), researchers search for a way to drive machine learning. The key ingredient its future development may be a dash of curiosity.
There are all kinds of AI systems currently used by various businesses with different names like Alexa and Albert to personalize then. Perhaps it's time for an AI system named George after the monkey whose curiosity propels him into various adventures.
Ariella Brown Ariella Brown, Freelance Contributor
January 24, 2017
Marketing Goes Live
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Marketing Goes Live
Marketing Goes Live
“Real time feedback rocks!” wrote one of the participants in the audience to a Periscope presentations by Scott Adams. That observation was prompted not just by the flurry of comments, but by Adams' responses to some of them on the air.
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