For Engaging & Solid Content

Blogging since 2005. Included among 180 leading data science, big data and analytics bloggers http://www.datasciencecentral.com/profiles/blogs/top-data-science-bloggers

  • 91
    stories
  • 54K
    words
91
stories for
30
publications
Ariella Brown's stories for
Show all
DirectMarketingNews

Video Gets Interactive - DMN

Video Gets Interactive - DMN

Gadottweet article
DirectMarketingNews

Marketing Goes Live - DMN

Marketing Goes Live - DMN

Starbucksoffice 1828123  340 article
DirectMarketingNews

A.I. Informs Personalization for Starbucks

“Would you like fries with that?” That one-size-fits-all recommendation was about as far as upselling at the point of sale used to go. Starbucks has come a long way from that with marketing powered by data — and AI. It's marketing that is uniquely tailored to the behaviors, preferences, and context of each customer.

DirectMarketingNews

Direct Marketing News

A Pay-for-Performance Platform for Marketers. By Ariella Brown October 04, 2016 . ReFuel4 gives SMBs access to self-service creative and optimization tools ......