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Dovewants article
thecmosite.com

Dove Gives 'Real Beauty' Campaign a Makeover

"The absence of flaw in beauty is itself a flaw." Havelock Ellis’s epigram sums up Dove's Campaign for Real Beauty.

thecmosite.com

In Domain Names, Overstock.com Learns Short Isn't Always Sweet

Short URLs are generally preferable to longer ones. But Overstock.com found this is not always so when it tried to rebrand as O.co.

Tomato article
thecmosite.com

What You Call a Food Is More Important Than What's in It

A salad by any other name has far less appeal to a diet-conscious consumer, according to an upcoming report.

thecmosite.com

Back to the Future: Retro Marketing Bridges the Old & New

Marketers succeed by combining the old and new.