For Engaging & Solid Content

Blogging since 2005. Included among 180 leading data science, big data and analytics bloggers

  • 113
  • 72K
Dovewants article

Dove Gives 'Real Beauty' Campaign a Makeover

"The absence of flaw in beauty is itself a flaw." Havelock Ellis’s epigram sums up Dove's Campaign for Real Beauty.

In Domain Names, Learns Short Isn't Always Sweet

Short URLs are generally preferable to longer ones. But found this is not always so when it tried to rebrand as

Tomato article

What You Call a Food Is More Important Than What's in It

A salad by any other name has far less appeal to a diet-conscious consumer, according to an upcoming report.

Back to the Future: Retro Marketing Bridges the Old & New

Marketers succeed by combining the old and new.